Spectators, consumers, communities, people. Mediation strategies for the performing arts

Description

We will question the concepts of spectators/visitors, public, communities, and citizenship. What are they, who are they, what is our relationship and what could it be? Beyond the recruitment and accumulation of attendees, can we delve into the links that connect us? What would need to be activated, and what would it cost in terms of time, economy, and methodology? Cultural mediation as a discipline – and as a toolbox – will allow us to imagine these potentials, a qualitative way of generating meaningful experiences. Starting from various examples with different audiences and communities, case studies that illustrate how to reach where conventional tools cannot reach, warnings, and learnings. Who is missing from “our spectators”? We open the doors, we adjust the prices, but they don’t come. Why? Do we care enough to undertake changes and long-term strategies?

Workshop given in Spanish.
Prior registration for the workshop is required.
It takes place in a classroom at the Escola Massana.

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